Erin Andrews Scores 13x with Text

Erin Andrews is well known as a sports reporter and television personality for ESPN, Fox Sports, and most recently as a co-host for Dancing With The Stars.

Erin previously sourced questions for the Q&A segment of her Fox Sports NFL show from her audience of roughly 5M followers on her social channels, 5M followers from Fox Sports NFL, and 1M followers from her co-host Charissa Thompson’s channels. Aside from the difficulty in getting her message out to her audiences, Erin found social media to be inefficient in getting the responses she was looking for. 

Once she launched her Community, she sent a quick text to a targeted segment of 1,800 members. The result? Community generated 13x more replies than all 11M social followers combined.

With organic reach limited to a small percentage of your social media audience, it’s difficult to not only build, but maintain personal connections. With Community, we’re empowering our Leaders, like Erin, to have real conversations with members and land in a more authentic place.