Larray Gets a Birthday Surprise

On the eve of Larray’s birthday, his manager had a plan: get Larray’s Community members followers involved in the celebration. Without hesitation, he took over Larray’s number and sent out a simple message.

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A natural choice for quick, action-inciting communication, Community worked perfectly to get Greg’s message out. Within 2 minutes of the text, Larray’s audience responded with thousands of tweets, rocketing the hashtag to Twitter’s #1 trending topic spot in the US.

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While many social platforms allow you to instantly publish content, opaque algorithms and optional notifications can make it rare for your audience to see your posts instantly. Community puts you directly in touch via text, making sure your message is seen and heard in a channel that matters.